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Advertising in the Shopify App Store Determining your Return on Ad Spend
https://www.storeboard.com/blogs/ecommerce/advertising-in-the-shopify-app-store-determining-your-return-on-ad-spend/5740822  
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It takes work to succeed in e-commerce. Businesses that use Shopify can reap important advantages from having an online presence in the Shopify App Store. Sellers can increase audience size, increase revenue, and enhance return on ad spending (ROAS) by utilizing efficient advertising techniques. We'll look at the essential elements of Shopify App Store advertising and how to compute return on investment in this article.