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Developing Powerful Brands and Identities with PR and Marketing Communications that Deliver Value
https://www.storeboard.com/blogs/marketing/developing-powerful-brands-and-identities-with-pr-and-marketing-communications-that-deliver-value/4565128  
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Public relations is one of the most effective ways to build on marketing strategies. It is about creating a stronger brand reputation with the right message to the right people at the right place.