Using DMARC to Improve Email Deliverability and Domain Reputation |
Posted: September 15, 2021 |
DMARC: A Brief Introduction DMARC (Domain-based Message Authentication, Reporting and Conformance) is an email authentication standard that determines the authentication status of an email by combining SPF and DKIM records. While providing visibility of the sources sending emails from your domain, DMARC ensures better deliverability and guarantees top-notch security against spoofing, phishing, impersonation, malware, and other cyberattacks. Essentially, DMARC has the following missions:
If fraudsters or any malicious activities are detected, DMARC tells the receiver’s server to quarantine or reject the email communication based on the policies set in place by the domain owners or administrators. An investigation can then be conducted to restore the users’ confidence in their inbox and the organization. Understanding the working of DMARC in four simple steps:
How Does DMARC Improve Email Deliverability? DMARC provides useful insight into an organization’s email sending habits. It improves domain visibility since the domain owner receives feedback in the form of DMARC reports containing information on the IP addresses used to send emails, the frequency of emails, unsent emails, etc. These reports allow organizations to track emails back to their original senders while the authentication results help detect failures and solve arising issues. This leads to an efficient communication channel both internally and externally. How Does DMARC Improve Domain Reputation? Implementing DMARC improves the security rating of your domain. Emails sent from domains that have a DMARC policy published in its DNS are secure and trustworthy. A client or consumer is less likely to be phished when a domain has DMARC deployed. This increases brand reputation among customers and clients. Apart from improving email deliverability and domain reputation, DMARC has the following benefits:
Content Source:- https://www.idg.com.au/mediareleases/204789/using-dmarc-to-improve-email-deliverability-and/
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