Text messaging is not just a way to chat with your friends. It has become a powerful marketing tool for all types of businesses. While it is simple to use, businesses use it to interact effectively with their customers and prospects. If you have not given text marketing a try, still confused about whether you should go for it or not, then have a look at the below-mentioned benefits.
Text Marketing Increases Customer Engagement
As per some studies, mobile phone users touch the device around 2500 times every day. Well, those numbers can be very surprising when it comes to SMS marketing. Every time they pick up their cell phone, they would see the message from you. You can go for different types of text message campaigns, such as insider information, exclusive deals, polls, surveys and more.
More Reliable than Emails
More than 95 percent of the marketing text messages that are sent through SMS are viewed within just five minutes. That means you will witness a better open rate. While the average response time for emails is 90 minutes, in the case of text messages, it is 90 seconds. So, instead of spending your money and time on emails, give this a try.
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Author : Effebot Limited |
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