Is Behavioral Design the Future of User Experience? |
Posted: November 3, 2023 |
Introduction User experience (UX) design is the process of creating products and services that are easy to use, enjoyable, and efficient. Behavioural design is a subset of UX design that focuses on using insights from psychology and behavioural economics to influence user behaviour. Behavioural design is becoming increasingly important in UX design as we learn more about how people think and make decisions. By understanding the cognitive biases and heuristics that influence our behaviour, we can design products and services that help users make better choices and achieve their goals. Why Behavioral Design is the Future of UXThere are several reasons why behavioural design is the future of UX: People are not rational actors. We often make decisions based on emotions, gut instinct, and cognitive biases. Behavioural design can help us overcome these biases and make better decisions. Products and services are becoming more complex. It is increasingly difficult for users to understand and use the products and services they rely on. Behavioural design can help us simplify complex systems and make them easier to use. We are spending more time interacting with digital products and services. As our lives become increasingly digitised, we are spending more time interacting with screens. Behavioural design can help us create digital products and services that are more engaging and less addictive. Behavioural design is changing UX in a number of ways. For example, behavioural designers are using insights from psychology and behavioural economics to: Design products and services that are more persuasive. Behavioural designers can use techniques such as social proof, scarcity, and framing to encourage users to take certain actions. Reduce cognitive load. Behavioural designers can simplify complex tasks and make them easier to understand by using clear and concise language, visual cues, and feedback. Create habit-forming products and services. Behavioural designers can use techniques such as triggers, rewards, and variable reinforcement to encourage users to use a product or service on a regular basis. The Future of Behavioral Design in UX Behavioural design is still a relatively new field, but it is growing rapidly. As we learn more about how people think and make decisions, we can expect to see behavioural design used in more and more products and services. In the future, we can expect to see behavioural design used to:
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