Your logo, specifies the image that Google Search uses for your organization’s logo in Search results and in the Knowledge Graph.
Google Search uses the markup in the use case example to recognize the image to use as the organization’s logo. This ensures that, when possible, the image appears in search results about the company is the correct logo. Markup like this is a strong signal to Google Search algorithms to show this image in Knowledge Graph displays.
There are two key words that one must understand in the above statement before we actually dive into how structured data should be implement to your website logo. One is knowledge Graph and the other is Google search algorithms.
What is Knowledge Graph?
Here is what we can find from wikipedia.com
The Knowledge Graph is a knowledge base used by Google and its services to enhance its search engine‘s results with information gathered from a variety of sources. The information is presented to users in an infobox next to the search results. Knowledge Graph infoboxes were added to Google’s search engine in May 2012, starting in the United States, with international expansion by the end of the year.
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