How Companies are using Emotion Detection Technology |
Posted: March 16, 2021 |
There was a time when understanding and predicting human behavior and emotions was work for the psychologists. Today, you could be seated in your office as a retail manager observing your customers and find emotion detection technology to be very beneficial. This is a realization that many companies are waking up to today and are actively using mood and emotion detection systems for a variety of purposes.
The fruits of technological advancement Emotion detection technology is not particularly new to the marketplace, but it is definitely becoming ever more affordable and accessible. It does not matter whether you are managing a huge multinational or running a start-up; there are always solutions that you can take advantage of.
These solutions are the product of an incessant drive for technological development. It is the same development that saw the creation of person movement detection software which you can now access effortlessly. You do not have to worry about your home alarm being set off by the family dog being mistaken for a person in the living room.
Solutions for all sorts of businesses A good mood detection software is as important as that commercial business security solution that you are thinking of installing. You can survey visitors of your stores and detect people with specific characteristics or general trends in the number of people coming into your stores/offices. Here are some three ways companies are using mood detection to their benefits:
Tailor advertisements When you are able to read the emotions on a human face, you can tailor the customer experience and the kind of in-store advertisements to work with. Analyzing facial expressions and behavior can help to identify the emotional state of the customer and subsequently recommend products that are likely to satisfy the customers’ needs. Market research Data is food for the healthiest companies today. The more data you can collect, the more likely you are to make better strategic decisions. People who come into the store at a particular time tend to be generally sad and focus on the advertisement at the door for less than 5 seconds. How beneficial would this be to your business? One-on-one interviewing Coupled with voice recognition, you can get a mood detection software solution that helps with conducting one-on-one interviews to identify the right individual for a job. This might be tricky because most candidates are often focused on impression management during interviews. Thus, they are likely to present positive emotions only. However, this may come in handy in conducting preliminary interviews.
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