A Look at the Top Standards Your Website Should Uphold in 2021 |
Posted: December 30, 2020 |
Technology is constantly changing, and we are all greatly aware of this fact. The thing is, when it comes to technology for your business, you can’t be left behind. And this is even truer today when there is a lot more competition in the online arena just because most everything is already done virtually. And while you think your website may still be good to go, your website visitors – and clients – may think differently. The modern website has also undergone tremendous changes, and changes really do ebb and flow with the tide. If you want your business website to get the best attention in the upcoming year, it pays to know what’s going on – and what you can do to upgrade and update it as well. Most of all, what are the standards your website should follow for it to remain relevant and attractive? Here’s a look at the top standards your website should uphold in 2021. 1. Your page speed and load time One standard that you should definitely uphold in your website is your page speed and load time. This is essential not only for SEO but also for UX, and it continues to be a leading priority for sites that would like to remain well-ranked and have better conversions. Internet users actually expect a website to load in no less than two seconds once they click on a link – so if your website takes longer than three seconds to show its text and images, then visitors will not be likely to stay. 2. A ‘smart’ website There are many who may have websites that are too heavy on resources, with so many elements and graphics and integration which can slow down their sites. But the good news is that there are many things you can do to have a smart site that will only download the content you need to see. You should think carefully about how you can implement specific approaches to outperform or even outrank your competition, and with these features, you can improve your user’s overall experience on your site as well, as confirmed by web development and design experts like Expre. You can, for instance, incorporate a feature which allows web browsers such as Google Chrome, Firefox, or Safari to download just the content users need to see or view on the screen so there is no server resource wasted. Many site visitors don’t really reach a page’s bottom, so why does all the content need to be loaded, which increases the loading time? A better way to approach it would be to simply load the web content once the users scroll down the website page and get closer to the content. 3. Content that is personalised according to browsing history, behaviour, and location You may have already visited a site once and then decided to re-visit the website to find that its content had somewhat changed. This is because some of the most advanced sites will track the browsing history of its visitors and will even know a user’s location. You can certainly take advantage of dynamic content as well – content that can subtly change based on a person’s history of browsing or location or behaviour. You can, basically speaking, customise the content of your site for your users who return to your site for a second – or even third – time so you can enhance and increase your site’s conversion.
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