6 Ways to Monetize Free WiFi Using a Captive Portal |
Posted: February 24, 2021 |
In recent years, WiFi has evolved from a luxury to a basic necessity. This change is driven by the following ingredients of success — it is free (most of the time), it is widely available, and it connects us to the world. In fact, I would go out on a limb and say that WiFi should now be included in the bottom layer of Maslow’s Hierarchy of Needs, right next to food, water, and shelter. For service providers, this proliferation has been a bitter-sweet experience. On one hand, WiFi provides a means to ease network congestion caused by heavy data users (or as it is commonly called, WiFi offload). On the other hand, it becomes difficult to attach a monetary value to this widely-available benefit. As a CSP, you have to not only maintain QoE for your users but also compete for market share against unsecured public WiFi and other low-cost service providers. To top it off, most people expect WiFi to be a free service. This leaves very few methods to monetize WiFi, making it difficult to incorporate into your business strategy. To combat the monetization challenge, one of the most underrated but reliable solutions is the WiFi captive portal. The captive portal is the face of your brand, interacting with your customers before they authenticate and connect. It’s not just a tactical pit-stop in the WiFi service route, but also a window of opportunity. All you have to do is think of the possibilities beyond free WiFi. Here are 6 ways to make the best use of a captive portal in a way that both captivates customers’ attention and achieves business excellence, at no cost to the end user.
6 Ways to Monetize Free WiFi Using a Captive Portal
The WiFi Captive Portal is not just powerful and appealing, it is also quite simple to create. Alepo WiFi Service Management Platform (SMP) can help you design a captive portal that works best for you with our modular, highly scalable platform, which has proven IOTs with many top vendors. The Alepo WiFi SMP is the best option to get your WiFi services up and running in minutes while adding value to your brand. Learn more about the Alepo WiFi Service Management Platform Originally Published on Alepo Blog.
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