Explainer videos can help you effectively grab the attention of your target leads, maximizing your digital marketing efforts. Expert scripting, innovative graphics, and brief streaming can highlight the brand message and bring target leads into the sales funnel, thus improving your business prospects. Animated explainer videos have become the most commonly-created video for an organization's online marketing strategy.
Animation provides the creative representation of your brand idea. You can capture your imagination, demonstrate it via visuals, and bring the viewers the brand story. Where can you place the animated explainer video to drive the best results?
- Website: The website's home page is one of the most prominent locations where companies insert the explainer video. Besides the homepage, companies can also insert it on the "About Us" page or the product landing page. Companies must keep the SEO goals in mind when inserting the explainer video on their website.
- Email List: Incorporating the animated explainer video into your email will help you amplify user experience and boost engagement. You can support your email campaign with your email list.
- Social Media: Social media marketing is saturated with various content types. However, explainer videos stand out. It allows you to harness the power of compelling storytelling and captivating visuals to share your brand message. Adding explainer videos to your social media marketing will help drive traffic from social media networks and enable you to improve sales.
- Distribution via Quora: The question-answer Quora platform can be a great medium to distribute your explainer video. You can answer a question related to your niche and add a video to make it more relevant and expressive.
What are the Animated Explainer Video Production Stages?
- In the research stage, you need to gather relevant data points on the target audience and market and analyze it to get adequate insights.
- The pre-production stage involves scriptwriting and storyboarding.
- You need to create graphics and animation in the production stage and assemble all elements sequentially. You need to add a voice-over and music to complement your video.
- The post-production stage involves video editing before it is finally published. You can then distribute the content through the desired online channels.
Advantages of Creating Animated Explainer Video?
- Animated explainer videos are highly feasible. It is cost-effective and enables you to cut down on expenses compared to live-action videos.
- You can choose the desired storyline without facing any limitations on your creativity. It offers you the maximum flexibility to exercise your artistic sensibility.
- You can update the content and refurbish it with greater ease. An animated explainer video thus allows you remain relevant to the current market.
Types of Animation of Explainer Videos
There are various types of animations available for explainer videos. You can choose the right one based on the resources, skills, and tools. The popular styles include:
- 2D animation videos.
- 3D animation videos.
- Animated typography videos.
- Motion graphic videos.
- Whiteboard animation videos.
- Stop-motion animation videos (including cutout animation and claymation).
To Conclude:
Explainer videos have become more affordable and widespread in video marketing. You can increase your brand visibility and value and generate higher conversions.
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