5 Ways to Give Your Startup High-quality Media Coverage |
Posted: July 22, 2020 |
Getting media exposure is not a process that is as simple as plug-and-play. But let's be honest. Every startup craves media attention and press because they want it, and they know that they need it. The thing with startups is that they just don't have connections or manpower to drum-up media coverage. Plus, very few startups can actually afford to hire a PR agency in the very first stages. Strong press helps startups scale their user bases quickly. Plus it also helps position themselves in front of the right eyes. Exposure is essential. So rather than wishing for a larger marketing budget or better resources, use these 5 tips to generate your much-needed press and exposure. #1 Target a journalist and specific media outletsThere is no time to blanket pitch every single person you are able to track down an email address for. Even if you have every time in the world, it's a very ineffective strategy. Curate a list of the 25 news media outlets that you want to get press from. Remember to strive for the best outlets. After identifying your target media outlets, identify the right journalist. Read their work and familiarize yourself with what sort of topics they usually cover. Your goal should be to identify the individual that would be interested about what your startup is for. #2 Establish yourself on TwitterLots of news always breaks first on Twitter. Plus, lots of journalists are very active on this social media platform. You're also more likely to receive a reply on Twitter rather than through a cold email. Of course, you're going to have to build relationships first. Don't just give out a link to your press release to tweet them a bald media pitch. Remember that journalists receive hundreds of pitches from other startups or companies all the time. That's why building relationships are important. Retweet their content, reply to their tweets, compliment their work. Keep in mind that this isn't a one-and-done strategy. This isn't just overnight success. #3 Bait with data-rich content assetsThousands of startups fight for media attention. The only way to secure coverage is to stand out. The answer is obvious. Create well-thought-out pieces of content that are rich in data. Include them in your pitch and add in infographics and videos as well. Visualized data makes your media pitch more interesting. Showcase how well your business impacts the lives of your customers, and makes it better. #4 Don't send cookie-cutter pitchesJournalists are experienced, and they know how to spot a copy-paste job in seconds. Again, they receive these pitches around the clock, asking for generic requests. Personalize your media pitch. You're more likely to receive favorable responses if your request is genuine. #5 Consider press release distribution servicesPress release distributions services, like Presswire, are one of the most commonly used public relations tools in PR campaigns. Affordable costs, reaching the target audience, finding ad value, contribution to the branding process, and sustainability are the biggest benefits of press releases. They also improve recognition, image, reputation, reliability, prestige, revenues, and visibility.
|
|||||||||||||||||||||||||||||||||||||
|