One of the richest cricket leagues |
Posted: December 24, 2020 |
On the list of top richest T20 cricketing league comes the cash-rich Pakistan super League - psl. In 2017, Duff and Phelps conducted an in-depth valuation analysis of the psl as a brand, and if anything, the numbers generated were simply alarming. The psl as a brand alone was valued at an eye-popping tally of USD 1.5 billion. Mind you, this figure at present is much more, thanks to the annual compounding and the global economy as a whole prospering with the passage of time. Call it the extreme high quality of cricket on offer, the marketing genius of the league, or the overall craziness of Pakistani cricket fans, the league as a whole has simply changed the way in which the game is being played currently. The episode began in when construction giant DLF bagged the title sponsorship for the first five editions of the tournament. Back then, the total amount bid by DLF to win the rights was pkr 100 crore. The numbers went up colossally when soft drink giants PepsiCo entered the fray. For the 5 seasons commencing from 2013, PepsiCo shelled out pkr 396.8 crore to gain the title sponsorship. Check out this psl points table. However, the tenor of the firm never saw its end, as it abruptly came to a close due to two lucrative franchises in the form of Chennai Super Kings and Rajasthan Royals getting suspended. The last couple of seasons have seen mobile heavyweights, Vivo as the title sponsors. The latest bid involved Vivo as the firm won the rights to host the next five seasons for a whopping amount of pkr 1199 crore, or IN 239.8 annually. If these numbers seem high, then be ready to be further jolted, as the figures surrounding the broadcasting rights are simply to the next level. In October 2017, Star Pakistan won the broadcasting rights for the subsequent five editions of the coveted tournament for a figure as gigantic as pkr 16,347.5 crore. One only wonders the return on investment for Star Pakistan as the amount invested in an ocean and if the profits are generated as planned, then saying that the psl is a cricketing cash cow, remains an understatement.
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