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Welcome to the new 2020 – 2021 academic year! In the midst of a pandemic and civil unrest, kids are heading back to school. Whether classes are in-person, partially online or completely virtual is up to the individual school district. But despite the massive shifts happening in the way students are educated in the U.S., back-to-school and back-to-college spending have already surpassed previous years, news that bodes well for the holiday season and your Q4 holiday marketing strategy.
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| The Shelf |
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