Online promotional activities |
Posted: June 22, 2022 |
Online promotional activities also enhanced the awareness of the businesses with an intention to encourage brand awareness, generate leads, and purchase products and services from the company. Demand for Trade Marketing & Advertisement activities Marketing activities such as trade marketing and advertisement help in solving customers’ issues, enhancing brand equity, building brand loyalty, and enhancing sales. In digital marketing, the online campaigns of local firms are mostly on social networking platforms such as Twitter, Facebook, LinkedIn, Instagram, etc. The customers of local firms who use these platforms are more inclined toward companies that are engaged in these activities. Social networking platforms have helped local firms in establishing a direct dialogue with their customers. This is also a common marketing strategy of local firms as it helps them in gathering information about the market and also helping in solving the problems of customers. Reasons for the use of Bulk SMS service in Delhi by local firms include the following; Suppose that I am planning to buy a product from a local firm. By contacting him, I can send a message about the product, how to purchase it, the best price, free delivery option, cash on delivery, etc. On sending the message, he can take action accordingly and start the delivery of the product. Suppose that I am planning to send the number of a local firm. The local firm can immediately take action on the message and send the product to my address. Other reasons for the use of Bulk SMS service in Delhi NCR by local firms include the following; Every company has a different strategy and marketing tactic for customer retention. However, there are some common marketing strategies adopted by local firms in order to increase the customer base and improve their performance. Customer Retention Companies must be aware of the customer requirements, and their price point and can respond accordingly. This helps in keeping a constant relationship with the customers and also enhances their satisfaction rate. Buyer-Receiver Relationship By adopting this strategy, companies must understand that a significant number of customers can switch brands in any of the products/services or may switch to other products/services provided by a rival company. Therefore, it is essential to retain the existing customers as much as possible. “With every message or SMS, we send it across, the core value remains the same. Therefore, it keeps us constant, active, and hence engaging with the customers for every season.
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