The main goals of a business website are to generate leads and increase conversions. Landing pages are a helpful tool that can help organizations reach these goals. Landing pages are essential parts of a brand's digital identity because they are made to serve a specific purpose, such as showing current promotions and encouraging the audience to take advantage of them, showing specific products and relevant services, and more. They have clear goals, are set up to get visitors to take action, and give brands chances to reach large numbers of people.
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