Free political campaign software, used for tracking and analyzing the performance of local, state, national, and international candidates, is a valuable tool for any political campaign. Knowing which candidates are building momentum in key regions or developing groundbreaking ideas for a campaign can be difficult to do without the help of a powerful tracking system. By creating a customized profile for each individual voter, campaigns can ensure that they are targeting those voters who are most likely to support their vision of government.
The three main types of political campaign software solutions available to candidates are ebase, civic, and kippo. All three programs share a common goal, to enable campaigns to make smarter decisions about where they spend their campaign dollars. Campaign managers can determine whether their limited resources should be used on television ads, phone calls, door-knocking, or other in-person efforts. By allowing campaigns to track spending in real-time, they are able to show which strategies are working and which are not. Campaign managers can also see which areas their campaigns are having a hard time breaking even in, helping them to create more time and money for future efforts.
ebase is one of the most popular types of political campaign software solutions available to candidates. By allowing a campaign manager to view each of a candidate's financial and campaign records right from their computer, they are able to quickly see where their money is being spent. In addition, ebase offers a simple interface that allows users to import campaign materials from anywhere while providing easy access to their database of past and current voters. The ability to track multiple campaigns at once helps ensure that each candidate is getting the support they need from their community.
The second type of software option is kippo, which was created by former software developers working for Kippo Manufacturing. Like ebase, kippo offers a user-friendly program that makes managing local and national campaign efforts easy and intuitive for any level of experience. The open source option available with kippo also offers the same valuable features as other programs on the market, including email tracking, database updating, and campaign tracking.
The final two free political campaign software options listed are both hosted by Greenfield. Greenfield's web-based mapping and surveying tools allow any potential voter to view their voting preferences and get an idea of where their vote may have an impact. Greenfield's comprehensive reports also provide valuable information regarding local demographics and how different demographic groups are voting.
Perhaps the best known and most well-used political software solution is Metrix, which provides everything a political campaign needs to manage donors and collect donations. Metrix's interface and reporting tools provide everything from custom domain registration to managing a database of donors. Like other leading campaign software options, Metrix is a highly customizable tool that allows users to make changes to their campaigns at any time. Many of its features even offer the option of creating a customized landing page for donors and supporters to view before committing to making a donation.
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