The Techniques You Can Use in Ecommerce Product Photography |
Posted: May 11, 2022 |
In today’s world, more and more consumers are inclining toward the trend of online shopping. As a result, all ecommerce retailers feel the urge to stay ahead of the competitors working in their niche. The appearance of an ecommerce store is the first thing that consumers are likely to notice. Product images cannot only influence a consumer’s buying decisions, but they can encourage consumers to render positive feedback. With the advances in technology, the demands of consumers are changing at a rapid rate. Consumers wish to get a 360-vide of a product before placing an order. Product photography plays a vital role in increasing your store’s revenue and conversion rate. High-quality and clear images will encourage consumers to keep scrolling through your page. To capture a good quality picture for the purpose of ecommerce photography, you’ll have to take care of the lighting factors. Lighting helps you to click clear and high-quality images. While a well-lit room will help you produce a detailed and colorful picture, a dark room can contribute to blur images. What are the lighting options used in ecommerce product photography? There are two types of lighting options when it comes to ecommerce product photography. Let’s take a look at them:
If you’re looking for a pocket-friendly and cheap option that can be set up manually, the natural lighting option is the best bet. It’s one of the best options to save you time, money, and hassle. When you decide to go for direct sunlight or natural light, you’ll have to place the products and camera in a way that can allow sunlight to illuminate the effect. However, it shouldn’t make the camera blind. In case of harsh natural light or the occurrence of shadows, you can place a curtain or a white paper above the window to adjust the light. Remember to switch off artificial or electric lights. As there’s a difference between the hue of sunlight and artificial light, you can stick to natural light to capture well-lit images.
Studio light is an incredible choice if you’re willing to manipulate the shoot. So, to ensure your shoot can be conducted smoothly within studio light, you can use up to two lights in the proper way. On the one hand, you can use the key light to illuminate the product. On the other hand, you can use a backlight or fill light according to your product’s nature to achieve desired results.
|
||||||||||||||||||
|