How to master the art of video marketing on social media |
Posted: September 15, 2020 |
It is easy to miss how things have changed since the advent of social media. We communicate and consume content differently, which has affected our day-to-day lives. Video is better than any other medium. Why? Viewers are able to grasp the point that the speaker is trying to get across by paying attention to body language, verbal tone, and other visual cues. Surprising as it may seem, it makes the message more accurate and effective. Most importantly, video is engaging. People are ready to listen as long as you follow up with valuable content. Incorporate video into your social media content in order to remain competitive. Now, it is less about the words that you put into the post, but the experiences that you can create for the audience. People like video because it is easy to digest, besides the fact that it is entertaining and engaging. Video will continue to reign, so it should be an integral part of your content strategy. If you do it well, you can create a harmonious bind between you and the audience. Please continue reading to get the best tips on mastering the art of video marketing on social media.
Image source: https://unsplash.com/photos/EQSPI11rf68 When creating and posting videos, do not forget about the audienceWhen creating and posting videos, it is paramount to consider the target market. Create a picture in your mind as you start describing the ideal customer and ask yourself if they will respond positively to your video. Do not assume that your audience is like everyone else. Find their favorite format. Here are a few examples that should add value to the customer experience:
The aim of video marketing is to create content specially customized for the target market. Not every type of video will successfully engage your audience. Attaining a professional look is more than deploying the right equipment. If you do not have a proper technique, you will not be able to make a great video no matter what camera you are using. Videography is best left to the professionals. Their versatility can be applied to multiple types of videos, including corporate and brand promotional films. Hiring a professional videographer or a video production company to bring a polished sparkle to your videos is the smart thing to do. You have a business to run, so instead of making clips yourself, hire a professional team to do it. Keep an eye out on the latest social media video specsLearn everything there is to know about specs, sizes, dimensions, and ratios. It is essential to get it right when posting promotional films on social media. It will take some time to edit and format the video content for each and every channel, but it needs to be done. Let us take a close look at each social networking site’s specific requirements:
YouTube
Go live every now and thenInstagram and Facebook have made it easier to build a lasting connection with the target audience by incorporating features for professional live streaming. Are you convinced that going live is not such a good idea? In case you did not already know, people would rather watch live videos than static visual content. Even if you dislike being on the camera, you should make an effort. The clips only stay up for 24 hours and they are posted in real-time format. After a while, you will get used to the camera and you will become comfortable talking to yourself. Decide what topics you want to discuss and prepare ahead of time. You can do a digital interview or feature an influencer in your niche. Let the audience know that you are doing a live ahead of time and carefully choose your social channel. Facebook currently dominates the streaming game, so it is a great place to start. Tap the camera icon next to your search bar and give Facebook permission to access your device. Switch to live on the bottom of your camera screen. Interact with viewers. If you cannot respond directly to the comments and questions, have someone else do it because you will end up losing track of your speech. Think about using subtitlesAdd subtitles to the promotional films that you will be posting on social media. A person who is on the move will not understand your video if they have a defective sound card. The subtitles make the clip easier to consume. By not including subtitles, or closed captions, you are basically limiting the potential audience size. The videos uploaded to YouTube are automatically transcribed by the service. But that does not mean they are highly accurate. Write a script for the subtitles; you can do it without the help of editing software. Go to the desired video in your digital library and select the option that lets you edit the clip. Upload the SRT file from your computer and you are done. Your video will start playing with subtitles. If the target market spends more than just a couple of seconds on the video, they will be able to get the message even without audio. You can use close subtitles and captions on Facebook, Instagram. YouTube, and LinkedIn.
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