The influencer market and the creator economy are booming.
The domestic influencer market has taken off, buoyed by the rapid growth in digital literacy, internet penetration and smartphone usage.
The swift ascent of influencer marketing can be rationalised by the sheer power of the medium - a majority of consumers are reportedly more likely to trust influencer recommendations over traditional celebrities' or conventional ads.
Here's a primer on these new-age sectors:
https://transfin.in/the-rise-and-rise-of-the-creator-economy-and-influencer-marketing-in-india
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