“A good label should stick well”, — jokes Filip Weymans. “We know that label needs to stick to the bottle. But, besides the bottle, it also has to ‘stick’ with the customer and encourage them to buy a product.”
That is why manufacturers create unusual label designs using a variety of printing techniques. It makes a potential buyer interested in their product. In today’s article, we are going to talk about the growth of the alcoholic beverages market and what role label plays.
The effect of the label on the Customer’s choice
According to the research by Wine Vine Analytics, the label is among the key factor in wine selection.
Patti Britton from Britton Design says, “Wine packaging is like a mini-poster that allows you to tell a story in just a few seconds. The design of the bottle should win the trust of the consumer and make him a loyal one even before tasting the product.”
Understanding what is eye-catchy for customers, and what motivates them to buy an exact drink, will help to develop a label that attracts customers and stimulates sales. According to the research, customers' preferences for the label also vary depending on the price of the drink.
For instance, when choosing a wine that costs less than $20 per bottle, buyers pay attention to the labels with bright colors (red, orange, or gold). If the choice is between drinks in the price segment from $20, consumers prefer a traditional label with a more restrained design.
As, according to the statistics, consumers appreciate labels with non-standard lighting and design, we produce labels with UV varnishes. It attracts the attention of the customer even in dark places: nightclubs or pubs. According to a survey by International Survey Research, 51% of consumers also value a good sense of humor and find a humorous label appealing. In addition, it is worth mentioning that 81% of buyers want the label to clearly deliver the message to the Buyer.
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