The quality of your datasets is important for a company looking to drive additional revenue streams. Once this is accomplished, your data can be used more effectively externally and internally as well. Your company can monetize data directly (ie. sell data through a financial transaction) or indirectly (through the increased value of the assets). Bringing top value to your data by successful data monetization strategy can lead to new relationships with other industry partners, help increase your revenue, and create other relevant information insights.
https://www.martechcube.com/importance-of-marketing-for-data-monetization-strategy/
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