Color is an essential part of effective advertising, especially for both digital marketing mailers in Atlanta and companies that use direct mail service in Atlanta as well. Symbolism is intricately intertwined with each color on the color wheel, and the power it holds in advertising is hard to ignore. Color has the ability to attract attention, engage the brain, and evoke powerful emotions, currently and historically.
One of the benefits of direct mail services in Atlanta is that the color can come alive. Die cut postcards in Atlanta are a compelling way to communicate a message because it’s an in-person experience that helps make the advertising message stick. The most successful conversion in this scenario would be that the consumer likes the card so much, they keep it and use it as a bookmark. Talk about a lasting impression!
When created thoughtfully with complementary font, color, and overall design, digital marketing mailers in Atlanta and direct marketing mailers in Atlanta are an incredible mode of communication for current and future customers alike.
There are several areas where branding and color collide that are of particular significance, which will be explored.
Branding and Color
The essential colors a brand will have in its arsenal are its official brand colors, and the colors selected embody almost everything a consumer needs to know about a given brand. There is no room for variation in tone or shade when using brand colors. While there can be secondary, complementary branding colors, there shouldn’t be an inch to wiggle when it comes to the integrity of the colors selected. Shifting the color tone or shade even slightly can alter brand recognition, defeating the promotional content’s whole purpose.
1.Specific colors hold the secret to success, it seems. Nearly a third of the top brands in the United States have blue in their logo.
2.The most effective logos don’t have more than three colors, maximum. The place for detail is not in a logo; communicate the message with color. Think of logo colors like feet: two is good, three is probably too many.
3.Nearly half of the brands don’t even include text in their logo, further underscoring the significance of color selection in branding.
Color Meaning and Symbolism
The logo is a permanent fixture of any brand, meant to be placed on anything and everything. While there is much significance in the logo, there is also power in complementary branding colors. They’re the colors used in the document to frame it and drive home messaging. Colors represent characteristics that have been closely tied to them, often for thousands of years.
Complimentary colors are vital to igniting a message, they bring attention, and they hold engagement when adequately combined. Consider the following colors and the powers of symbolism and emotion they possess.
Red: Excitement, danger, passion, and energy
Pink: Romance, friendship, and acceptance
Beige: calm and serene, a sense of unity
Yellow: joy, happiness, youthful exuberance, imagination
Dark Blue: trust, power, intelligence
Mid blue: calm, tranquility, harmony
Purple: transformation, importance, spirituality
Light purple: femininity, grace, gentleness
Orange: organization, balance, energy
Green: health, renewal, nature
Grey: security, intelligence, and knowledge
Black: sophistication, elegance, and consistency
Complimentary Colors
Red and green, yellow and brown, dark blue and black. Whether a color combination evokes a specific holiday or the color of a baby’s diaper, some colors don’t communicate the right message. It’s imperative to consider using three or four colors consistently as secondary brand colors. Complimentary colors will help drive home brand recognition, and it also makes planning new advertising collateral much easier, especially when using a direct mailing list service in Atlanta.
Some general points to consider when using secondary colors in advertising collateral:
Colorwheel kin: you can find color wheels online easily; simply take a ruler and see which color is opposite to the color selected on the wheel. While the combinations can be powerful and exciting, they may not be the appropriate tone. Color wheels are to be used with caution.
Look to the undertones: is the brand color warm, like red, orange, and yellow, or is it cool like blue, green, or grey? Coordinating colors will typically be found within the same color tones and are usually a safe bet to pair together.
Keep it in the family: if the message is better said with a monochromatic color palette like deep purple, violet and mauve, simply adjust the tint, shade, and tone (the same amount in all three categories) of the base brand color.
Who are the neighbors? The most straightforward color wheels are the best in this situation. Look to the brand colors left and right - whoever they are will make a great team.
Call in some help: ask the opinion of someone honest, even ask a few people. Sometimes a colour combination just looks great, but it’s never wrong to phone a friend.
Killer Color Couples: Unexpectedly Awesome Color Combos
Whether it’s for a specific promotion or to grab the attention of viewers, sometimes a brand has to kick it up a notch and bring in a guest appearance or two with some supremely stellar color combinations.
1.Grey and neon yellow
2.Hot pink and raisin (a dark navy blue with a purple undertone)
3.Cherry red and jade green
4.Mid yellow, bright pink, and sky blue
5.Navy and yellow
6.Turquoise, dark grey, and beige
7.Peach, burnt orange, and dark green
8.Teal, grey, and mid orange
9.Dark green, gold, and light green
Effective uses of color draw attention, sustain interest, and, finally and most importantly, drive action. Advertising is a tricky business, and being deliberate and consistent with color choices will draw attention to branding, building brand recognition and loyalty by the minute.
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