Programmatic Advertising uses real-time bidding (RTB) exchanges, which is buying advertising inventory basis in an auction environment, and direct bidding, which is buying ad space for a certain time or budget on a website. Programmatic advertisements placed by using real-time bidding (RTB) or direct bidding for online display, social media, mobile, and video campaigns, and as well as TV.
Scarlet Media purchases advertising space for your brand through several ad exchange networks, who automate the selection of ad space of publishers according to targeted consumers’ purchasing behavior using a strategic bidding algorithm. This method also diminishes the rate of spill over as programmatic ads in Dubai are only delivered to targeted consumers when they are more receptive to ads.
https://www.scarletmedia.ae/programmatic-advertising/
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