The Necessity of Marketing-Sales Service Level Agreements (SLAs)
Instituting a comprehensive Service Level Agreement (SLA) between Sales and Marketing is vital to establish mutual accountability and ensure that the departments work in tandem and take proper actions to move the organization forward. An effective Marketing-Sales SLAs elucidates the complex process of B2B demand generation and sales so that the stakeholders involved in business development have a conspicuous roadmap. SLA eliminates unknown expectations between departments, and futile efforts on pursuing low-value leads, and lays out a streamlined way of functioning.
https://thesmarketers.com/blogs/marketing-sales-service-level-agreements-why-you-need-them/
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