What is Keyword Research?
Keyword research is the bedrock of digital marketing. It encompasses learning what words and phrases your audience uses when seeking a product or service online and providing them with answers to their queries. It is pivotal for implementing search engine optimization (SEO) in the roll-out of content marketing and paid search ad campaigns.
Proper keyword research processes entail determining keyword popularity, difficulty, and user search intent. Without keyword research, eCommerce websites may miss out on reaching segments of their target audience or fall prey to competing with retail giants, who are difficult to beat because they often retain a larger marketing budget.
In this overview, we explain the process of keyword research, why you need it, and its best practices.
Keep on reading on our website: https://comradeweb.com/blog/keyword-research-how-does-it-work-and-do-you-even-need-it/.
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