Email Subject Line Writing Tips |
Posted: May 12, 2022 |
Depending on the subject line readers open the email, so writing a perfect email subject line is the most critical for creating Email marketing campaign. According to barilliance, 64% make a decision to open emails based on subject lines and 33% of email recipients open emails because of catchy subject lines. Another study shows that 69% of email recipients report emails as spam after reading the subject line. The sender needs to ensure that their subject line stands out to elicit a positive response from the recipient to boost open rate. Let’s take a look at some of the best tips for writing the best subject line to increase e-mail opening rates: Keep the subject line short: Augustine states that a conventional inbox displays just 60 characters of an email’s subject line, and a mobile phone displays merely 25 to 30 characters. Hence, it’s essential to get to the point in around 6 to 8 words. The most important words should come first: There is a high likelihood of important facts getting omitted. Dmitri Leonov, VP at email management service SaneBox, has revealed that almost 50% of all emails are read on mobile phones. As we are unsure how much of the subject line will be visible on a smartphone, starting the subject line with the most critical information is imperative. Make the email’s topic clear and specific: The subject line should clearly state the purpose of the email so that the receiver can prioritize its relevance without opening it. Writing a vague subject line will give the reader a hard time deciding whether to open an email or not. They would have to go through the whole mail to figure out its context. It’s recommended to state the name and position in the subject line for a job application, with the project name specified in the subject line if the recipient is a coworker. For searching and filtering, use logical keywords: Most professionals use filters and folders to organize their email, so they’re unlikely to pay attention to your message when they first receive it. As a result, it’s necessary to add keywords about the email’s content so that the recipient can search for the separate email later. Focus on the value you can provide: Provide the readers with something helpful to catch their attention. While sending a cold email to an unknown recipient, the subject line should convey the value and describe what the recipient would get. Whatever the service you are providing for the recipient, make it clear in the subject line what they’ll get out of it. Don’t type in ALL CAPS: Using all caps to attract the reader’s attention may work, but this is an incorrect way. Using all Caps is the digital version of shouting at the receiver. In contrast, the sender’s goal is to make the email as simple to read as possible for the recipient rather than causing them distress. Source: https://www.kenscio.com/resources/email-subject-line-writing-tips-to-increase-email-open-rate/
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