Email marketing with klaviyo |
Posted: January 27, 2023 |
Email marketing is a powerful tool for reaching and engaging with customers. One platform that businesses can use to manage their email campaigns is Klaviyo. Klaviyo allows businesses to segment their email list and personalize their messages to different groups of customers. This means that businesses can send targeted, relevant content to their subscribers, increasing the likelihood of them opening and engaging with the email. In addition to segmentation and personalization, Klaviyo also offers a range of features such as A/B testing, automation, and analytics. These tools can help businesses optimize their email campaigns for better results. Overall, Klaviyo is a great option for businesses looking to improve their email marketing efforts. With its powerful features and user-friendly interface, it makes it easy to create and manage effective email campaigns. However, it is important to keep in mind that email marketing is not just about sending emails but understanding your customers, their behavior and their preferences to send them the right message at the right time. Additionally, it is important to comply with the laws and regulations such as the GDPR and CAN-SPAM act, which set the rules for sending marketing emails. Klaviyo provides resources and tools to help businesses stay compliant. For years now we have strongly encouraged our clients to stop relying on paid ads only, and to build out robust email marketing in tandem. In fact, we have developed a full VIP package that includes SEO, content marketing, email marketing and paid campaigns for the ultimate power-up. But, sticking particularly for now to Klaviyo email marketing for Shopify: as a business owner you pay for every single potential customer through your paid ad campaigns, whether it’s the cost of acquiring that first sale, or having prospects opt in for an email list. If you don’t nurture your contacts to purchase again, and increase that lifetime value, you are not using your paid ad budget most effectively. And we had to break it to you, but the built-in abandoned cart feature in Shopify ain’t going to cut it. To get free access to examples on how to build out the right flows for your Shopify store (worth $900), click through here for templates. If you’d like McKee Creative’s team to manage your email marketing campaigns, you are welcome to schedule a call with Jo McKee to get started. We are experienced in email marketing for Shopify stores based in Australia and the United States.
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