Expedia, one of the world's largest online travel booking companies, has used SEO to drive online visibility and attract more customers. The company uses a combination of on-page optimization, link building, keyword research and content creation to improve its search engine rankings.
One way Expedia has used SEO is by optimizing their website for specific keywords that travelers might use when searching for flights or hotels. This involves including relevant keywords in metadata such as page titles and descriptions, as well as incorporating them into the website's content.
In addition to on-page optimization, Expedia also uses link building strategies to increase their domain authority and improve their search rankings. They've built relationships with other websites in the travel industry by guest posting on blogs or creating infographics that are shared across multiple platforms.
Expedia also invests heavily in creating high-quality content that engages users and provides value. By producing informative blog posts about destinations around the world along with helpful guides related to travel planning tips, they create an exceptional user experience for visitors while boosting their SEO efforts at the same time.
Through a comprehensive approach combining different types of SEO tactics such as on-page optimization techniques like keyword research/content creation/link-building strategy etc., Expedia continues driving increased traffic from organic searches thereby increasing conversion rates too!
Read More:- https://reliqus.com/seo-case-study-how-expedia-increased-visitors-and-sales-with-organic-seo/
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