Does the Quality of Graphic Design Matter? |
Posted: January 19, 2023 |
As a business owner, it’s crucial to understand the importance that graphic design has in a company’s success. Graphic design is more than just art: it’s the way you visually communicate with your audience, it’s how you sell your vision to others. And, let’s be honest, most customers are driven to do business with you by what they see. Have you never judged a business, not by the quality of their services, but by their appearance? This might be something that many people don’t like to talk about, but every business owner should understand and take advantage of this. Here are a few examples from https://www.norrisdc.com/ of how graphic design and the quality of it may affect your business success. 1. Marketing: The main goal of marketing is to get people interested in your products or services and turn them into your customers. This can be done through different methods such as ads, social media posts, newsletters, business cards, etc. So, considering what we said before about judging businesses by their appearance, if you want your marketing to be successful and attract more customers, the quality of it should be the best! 2. Your logo: A good logo must match the business it belongs to, and it should be distinctive, unique, and memorable. Even though the logo is not the entire brand, it’s the foundation of your business identity and it’s what makes the first impression on your potential clients. And we all know, first impressions are the most important. 3. Your website: It’s a well-known fact that 80% of people judge a business’ credibility by the quality of their website. This includes appearance, speed, content, images, and SEO. If your website doesn’t look professional, clean, and organized, and the visitors don’t have a nice experience while navigating it, they’re not likely to do business with you. The quality of graphic design is key for a business to succeed, and so is the quality of the graphic designer you hire. When hiring a graphic designer, it’s important that you pay attention to the programs that they use, the strategy and planning behind their designs, their portfolio, and their prices. Hiring a graphic designer is a huge decision because they are carrying out your vision for your business and presenting it to the world. Contact us today to talk about how we can help your business succeed. Norris Design | Kimberly Norris | NorrisDC.com | Marilyn Carcamo | 479.640.1857 | [email protected] 3701 S Pinnacle Hills Pkwy, Suite 200, Rogers, AR 72758
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