Best Google Ads Terms to Know
Here is a short dictionary list of five of the best terms to know when using Google Ads:
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AdRank: determined by your maximum bid multiplied by your Quality Score.
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Bidding: Google Ads is a bidding based system, meaning you select the amount you’re willing to pay for an ad click. You have 3 options with this:
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CPC (cost per click, the amount you pay for each click on an ad)
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CPM (cost per mille, the amount you pay per 1000 impressions on an ad)
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CPE (cost per engagement, amount you pay when someone engages with your ad)
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ClickThrough-Rate: # of clicks you get on an ad as a proportion of the # of views your ad gets.
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Conversion Rate: Your landing page gives a seamless transition from the ad to it.
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Quality Score: measures the quality of your ad by your click-through rate, the relevance of your keywords, the quality of your landing page, and your past performance on the search engine results page.
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