7 things to know when selling SEO Services |
Posted: February 3, 2021 |
7 things to know when selling SEO Services A company that offers you SEO services is often viewed as an extension of your team. Many companies use SEO services to achieve success in digitally marketing their company. To find the right digital marketing firm for their brand, there are several steps businesses take to ensure they have all the right people for the job. Here are some tips to help digital marketing firms in selling SEO services to different companies. 1.Company specialities and services Many companies look at the specialities and services of digital marketing firms or companies that offer SEO services. Your company’s website should display exactly what SEO services you specialise in so that you can find clients from relevant industries and location-specific clients. The more information your website provides, the more satisfied you will be with the kind of clients and projects you are getting because it helps attract the right people. 2. References and reviews Another important factor that affects the perception of clients is the reviews and references that you provide. As a company that provides SEO services, it is of utmost importance that you have enough people that vouch for the effectiveness of your services. Lots of people collect references when looking for a good SEO services provider. This is a critical step to finding great SEO services. Customer perception can be greatly influenced by looking at the review previous customers have left on your website so use that to your advantage. Business reviews on Google, Facebook and other platforms are also quite important to building your rapport among customers regarding the SEO services you provide. 3. Portfolio and past work experience Most people enquire about a company’s past work, clients and their portfolio before availing their SEO services. Make sure to present your best case studies to a client to get them to trust your company’s endeavours and capabilities in running their SEO strategy. 4. Company ethics Believe it or not, a company’s ethics make a big difference. The way you treat your team and how much you give back to the community can affect how potential clients view your company even if your company is all about selling SEO services. Your company’s Linkedin profile is a great place to look after to showcase the company's leadership and team-building activities. It is a good representation of the overall company spirit and can woo potential clients. As an SEO company, you can also help build awareness regarding the ethical SEO practises which differentiate your company from other SEO services providers. By putting out useful content you can build your position as an authority of ethical SEO services. 6. Fees And Contracts Let website visitors and potential clients know all about your payment structure. It is a useful piece of information and it helps them decide whether or not they can afford your services. It also establishes a sense of transparency which customers appreciate. Provide details about the types of contracts, fees and deliverables your company has. The information can also help them compare prices of SEO services against your competitors. 7. Consultations A great tip for SEO Services provides is giving their clients a chance to schedule a consultation via their website. This allows you to show your client why they should opt for the service of an SEO specialist. Add free inputs to the consultations such as an audit of their website, sharing a keyword or giving them tidbits from competitive research. This allows you to make a good impression on your clients and boosts your chances of them siding with you over other digital marketing and SEO agencies.
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