5 Reasons Why Content Marketing is Important |
Posted: July 2, 2018 |
Before understanding the importance of content marketing, let us first analyze the stats. According to various studies, content marketing costs 62% less than outbound marketing and generates 3 times more lead for the business. In fact, small businesses who invest more time blogging get 126% more lead growth as compared to those who don’t. The conversion rate when applying a proper content marketing strategy is 6 times higher than the other forms of marketing. Also, businesses that publish 16 or more articles per month get 3.5 times more traffic than the businesses who produce less. Joe Pulizzi, the founder of Content Marketing Institute defines content marketing as, “A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience- and ultimately, to drive profitable customer action.” Content marketing is a strategy that, at the core, among other objectives, aims at building a strong relationship with the target audience using relevant, problem-solving content. Unlike outbound marketing, content marketing can easily be personalized to effectively connect with the target audience and engage them instantly. If done well, the right content can fixate a cold audience and take them through different stages of a well-mapped sales funnel rather quickly. The strategy of content marketing is simple- connect, communicate and convert. It is often considered to be the present and future of marketing. Content marketing is subtly persuasive and compelling, which results in more conversions. There are several types of content that can be produced and used as the content marketing arsenal. While some are familiar, there are a few types which can be extremely beneficial if used appropriately. Blogging comes to the mind promptly when thinking of content marketing. A good blog post that is not too long and essentially solves a problem is often considered to be the most important strategy. However, to make the most of blog posts, it is important that businesses keep optimizing these timely. Ebooks and long-form contents are a fantastic way to increase and engage readers. Case studies, infographics, templates, checklist downloads and videos are effective types of content marketing that can engage readers instantly. But most businesses have just one simple question to ask- why do we need content marketing? Any good interent marketing agency india would tell you that content marketing is one of the most effective forms of marketing. However, the importance of content marketing varies from business to business. So the question arises again- is it necessary to possess knowledge about content marketing? Why is content marketing so important? A few points have been summarized here to give you a proper idea of importance of content marketing.1. Content Marketing helps create brand awareness and shape the image of the brand. This includes mastering the art of storytelling that tells what the business is about, what it stands for and so forth. The more engaging a blog is, the more will the clients want to come back. Connecting the brand with the customers can help generate organic leads. This further helps shape the brand image in terms of trust and goodwill. And once that happens, your brand name automates sales even with least investment in outbound marketing. 2. It can be used for lead generation. Turn a cold visitor into an interested prospect through blogs, landing page contents, games, images and more. Content marketing essentially talks about grabbing the attention of the visitors. Using interactive platforms can thus result in generating leads for the future. 4. Customers can be retained using content marketing. It is always easier and cheaper to retain buyers than acquisition. Using the right set of contents and mediums, you can easily push your existing customers into making another purchase from you. 5. Content marketing is less expensive and has always proved to be a success. Like any another strategy, it is important to be persistent and consistent with the content production. Using the right skills can bring to fruition the strategy of content marketing. If you want your business to reach the epitome of success, it is important you invest in a good, long-term strategy. Hiring a professional digital marketing company that offers content marketing services can be beneficial for your company. A well-outlined content marketing strategy can result in massive success for your business. As the popular blogger and content marketer Seth Godin said, “Content Marketing is the only marketing left.”
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