Do you know what SEO is? Why is it important? In this article, from garlic to onion, we will open the principles of SEO and its basic concepts for you, the readers of Aran blog. Reading this article will help you gain a thorough understanding of the basics and concepts of SEO.
Table of Contents
0.1 What is SEO? 1 Principles of Search Engines 2 What are the "organic" results? 3 Why is SEO important? 4 Do you need to hire an expert, consultant or agency to do SEO work? 5 white hat SEO versus black hat SEO 6 Similar goals to search engines and the SEO industry 7 Google Webmaster Guides 7.1 Basic SEO Principles 7.2 Should not 8 Bing Webmaster Guides 8.1 Basic SEO Principles 8.2 Should not What is SEO? SEO means search engine optimization. SEO is a set of actions to increase the quality and quantity of your website traffic along with displaying your brand through non-paid (or organic) search engine results.
Despite the apparent meaning of SEO, it should be said that this concept is more relevant to people and users than search engines.
SEO means understanding what people are searching for online, what answers they are looking for, what words they are using, and what type of content they want to use. Knowing the answers to these questions will allow you to connect with people who are searching online for your suggested solutions.
If you know the intentions of your audience, on the one hand you know SEO, but on the other hand it is presenting the audience in a way that search engine crawlers can find and understand. In this comprehensive guide, you will get acquainted with both sides of this coin.
Search Engine Principles Search engines are responsive devices. They search for billions of pieces of content and evaluate thousands of factors to determine which content is best for the term you are searching for.
Search engines do all this by discovering and categorizing the content available on the Internet (web pages, page views, images, videos, etc.) through a process known as "crawling and indexing" and then sorting it to match the search term in the process. We call it "ranking", it does.
What are the "organic" results? As we said before, organic search engine results are those things that are achieved through implementation based on effective SEO principles, not those for which they are paid (non-advertising solutions). These are easy to identify - ads clearly have labels and the remaining results appear in the form of "10 blue links" below them. But despite the changes in search methods, how can organic results be identified today?
Today, search engine results pages are often referred to as SERPs, and more dynamic organic results ads and templates ("SERP attributes") are more common.
Some examples of header features are custom snippets (answer boxes), frequently asked boxes, video carousels, and so on. New features of the head are increasing every day and are updated based on people's searches. For example, if you search for "Tehran Weather", a weather forecast for the city of Tehran will appear directly in the head instead of a link to the weather forecast site. And if you search for "Tehran Pizza", you will see a result of "local packages" from places where pizza is sold in Tehran. Very comfortable, isn't it?
Keep in mind that search engine pages make money from ads. Their goal is to better solve the search queries (in the headers) so that the searchers always return and always have an active presence in the headers.
Some of the characteristics of headliners in Google are organic and can be influenced by SEO principles. These are custom snippets (an enhanced organic result showing the answer in a box) and related questions ("People Ask Frequently Asked" boxes).
It is worth noting that there are other search features that do not fall into the category of paid advertising, and are not usually influenced by SEO principles.
Why is SEO important? While paid advertising, social media and other online platforms can drive traffic to your websites, the majority of online traffic is generated by search engines. Organic search results cover most digital domains, are more reliable for searchers, and receive more clicks than paid ads.
For example, of the searches conducted in the United States, only 2.8% of people clicked on paid ads.
SEO is one of the online marketing channels that, if set up properly, can be profitable for you over time. If you have a piece of coherent content that deserves to be ranked with the right keywords, your traffic will increase over time, while advertising requires constant capital injection to drive traffic to your site. Search engines are getting smarter day by day, but they still need our help.
SEO your website helps to get better information for search engines so that your content can be properly indexed and displayed in search results.
Do you need to hire an expert, consultant or agency to do SEO work? Depending on your capacity, your desire to learn and the complexity of your website (s), do some SEO work with yourself. Or, prefer to seek the help of an expert. Either way, you're doing the right thing
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If you are looking for the help of an expert, you should know that many agencies and advertising consultants work in the field of "SEO services", but the level of quality of their work varies. Knowing how to choose the right SEO company will save you money and time, as SEO techniques can be more damaging to you than helping you.
White hat SEO vs. black hat SEO White hat SEO refers to SEO techniques, best practices, and strategies that are based on search engine rules and whose primary focus is on providing more value to you.
"Black hat SEO" refers to techniques and strategies that seek to spam or bypass search engines. Black hat SEO may be successful, but it exposes websites to being penalized or indexed (removed from search results) and has ethical consequences.
Penalty websites will be bankrupt businesses. This is another reason why we need to be careful when choosing an expert or SEO agency.
Similar goals to search engines and the SEO industry Search engines want to help you succeed. In fact, Google has a guide to getting started with SEO, which is more like a beginner's guide! They support the actions taken by SEO associations. Digital marketing conferences such as Announcements, Emanchersch, Search, and Mazkan-owned Mazkans usually bring together top search engine engineers and representatives.
Google helps webmasters and SEOs through their webmaster central help forum and hosting live appointments in their offices (unfortunately Bing shut down its webmaster forums in 2014).
While each search engine webmaster's guidelines are different, the basics are the same: Do not try to fool search engines. Instead, give your visitors a unique online experience. To do this, follow the search engine guides and seek to understand the intentions of users.
Google Webmaster Guides Basic SEO Principles First, build pages for users, not search engines. Do not deceive your users. Avoid targeted tricks to improve search engine rankings. One rule of thumb is that you should not be afraid to explain to a Google employee what you have done for your website. Another useful test is asking the question, "Does this help my users?" "If it weren't for search engines, would I do this for my users?" Think about what makes your website unique, valuable or collaborative. You should not Do not insert content automatically. Do not participate in link schemas. Do not create pages with little or no innovative content (copied from elsewhere). Occult - Display different content to crawlers than what visitors see. Do not have hidden links and texts. Portal Pages - Pages created to rank well for specific searches for funnel traffic to your website. Bing Webmaster Guides Basic SEO Principles Have transparent, accountable, collaborative and easy-to-find content on your website. Make your page titles clear and relevant. Links will reflect your popularity, and Bing will reward organically grown links. Social impact and social sharing are positive signals that can have a positive impact on how your organic ranking ranks in the long run. Page speed is important along with a useful and positive user experience. Use pen attributes to describe images so Bing can better recognize your content. You should not Poor content, pages that have more ads or affiliate links, redirect visitors to other sites, do not rank well. Improper linking tactics aimed at increasing the number and nature of internal links, such as buying links, participating in link schemas, can lead to your indexing. Make sure you use keyword-based, consistent, and transparent URL constructs. Dynamic parameters can damage your URLs and lead to content problems. Make sure your URLs are descriptive, short, and full of keywords, and avoid using non-verbal characters as much as possible. Bury links in JavaScript / Flash / Silverlight; Keep your content away from these issues. Do not copy content. Do not repeat keywords. Disappear - Display content different to crawlers than what visitors see.
Google Local Business Directory If the business for which the SEO is doing has a local activity, and it does so through a fixed location or to provide services to the desired location of customers, it can be listed in Google My Business. For such local businesses, Google has guidelines that tell you what to do and what not to do in creating and managing this listing.
Basic SEO Principles
Be sure to qualify for indexing in Google My Business; You must have a physical address, even if it is your home address, and you have to serve your customers face-to-face (like a retail store) or at their place of residence (like a plumber). Honestly and honestly all your local business data like name, address, phone number, web address
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