Introduction
Over the years we have seen that people’s approach towards technology has changed a lot. Right from using computers to using laptops to mobile phones. People have become so much mobile-friendly that to reach any information or a website they first peep into their mobile phones. The professionals working on web designing provide such an optimal user experience that the site responds according to varied devices. This process of responding to the pattern of the user’s device is referred to as Responsive Web Design.
The Approach of Responsive Web Design
Responsive web design is flexible. Due to its flexibility, a responsive website has a dynamic layout that can fill the smartphone screen in such a way that the user is not needed to make it initial zoom. There are three different responsive page layouts i.e desktops, laptops, and smartphones, and accordingly, page dimensions should be targeted. The most commonly responsive values – 320px, 768px, 1200px are used for web designing in Austin to target all three layouts respectively. Responsive web design uses breakpoints also called pixels to regulate the appearance of the page layout. Generally, one design is used above a breakpoint and another design is used below the breakpoint based on the width of the browser. Of course, there is no standard screen size for the web design. Companies like Cube InfoTech works on web designing in Texas who design the page layout in a manner that it reaches its targeted audience; whether the information is for smartphone users or laptop users.
In responsive design, page elements or heading generally reshuffles as the viewport grows or shrinks. For example, a desktop design has three columns which may reshuffle to two columns for laptop users and one column for smartphones. Sometimes it is also possible that responsive design could hide background images just to provide equal information to users irrespective of any device. The hiding content concept should be furnished based on the knowledge your users want. In RWD, the use of a single codebase can make the development of a website faster as the same codebase can be used for 3 or 4 different websites. The codebase can also support any new device irrespective of the screen size.
Benefits of Responsive Web Design
- More mobile traffic: As per the report of 2016, more than half of the traffic comes from mobile devices. Considering it as an important factor, professionals working on Austin website design create websites that provide information properly in smaller screens with undisrupted images.
- Cost-Effective on mobile development: Making one responsive design takes less time than any stand-alone mobile application. As the same codebase could be used for three or four distinct websites which could fit best to all screen resolutions. Initially, it could be expensive but in the long run one will end up saving maintenance cost or special configuration cost of a website that uses two different versions.
- Faster pages: The companies like Cube InfoTech working on responsive web designing in Austin, Texas uses modern techniques like Caching to improve better web page load.
- Lower Bounce Rates: Since, responsive web design provides a better user experience, it keeps the users swamped on the website and lets them explore different areas of the website.
- Improved SEO: If the quality of the content is good then there will be lower bounce rates and so it will translate into higher search rankings.
Thus responsive web design is much easier and takes less time to implement. As it is affordable to have less control over designs for three different screen sizes.
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