Power Words And Its Use For SEO |
Posted: December 4, 2021 |
What are power words and their uses in article writing. For those of you who use self-hosted wordpress for their blogs and use the rank math plugin for onpage SEO, when writing articles, they usually have problems with determining power words. Well, in this article, I will share info about power words and a list of what words are included in power words. Especially when we write articles on a wordpress blog that uses the Rank Math plugin as its onpage SEO plugin. According to Rank math itself, Power Words are: Words with strong meanings that copywriters and marketers use to trigger reader responses both psychologically and emotionally. So, power words are words that are usually used by marketing experts out there to persuade or convince their target market or consumers both psychologically and emotionally which will ultimately encourage the target to act according to what they are promoting. Usually these master marketers use these power words into various forms of promotions they make, for example: 1. Email Marketing
2. Landing Pages
3. Social Media
4. Content Marketing
Type or type of power words.
1. Seductive power words.
An example is the word "new" or "baru" in Indonesian. You know that Apple iPhone always uses the word "new" for every new product they launch. The "new" iPhone 13 seems much more "tempting" than the iPhone 13 without the "new" frills. Why this can happen, because everything that is "new" or "new" psychologically has a synonym for something better. In the case of the iPhone, the New Iphone 13 seems to make the product much better than the previous product. Even though in reality it's not. Almost all big brands use this type of power words to market their flag ship products. Another power word that falls into this category is “free” or free, because who doesn't like free stuff? 2. Emotional Power Words.
One type of emotion that is often used by copywriters or marketers is "curiousity" or curiosity. Buzzfeed is one example of a website that can maximize human curiosity and make it a source of traffic for their website. If you are curious about this type of power words, you can stop by the buzzfed web to learn how to use these power words. 3. Sensory Power Words
The easiest example is the taglines that restaurants often use when describing their products. By using the three types of Power Words above in our headlines or article titles, it will help us to attract the attention of readers who stop by our blog. In addition, it can also distinguish the title of our articles from other web sites on the Google search page. Source : Donnie Usmadi
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