8 Tips to Promote Your Android Game |
Posted: March 31, 2021 |
Android smartphones are currently the most numerous on the market and therefore creating games and applications for this operating system is essential to access a good number of users. It is quite common among independent developers to use game creation frameworks such as Unity, Unreal Engine, Cocos2D, Corona SDK, Jumeberyjard or Buildbox. Most of these tools allow a unified development in different operating systems which greatly reduces production costs. Here you can know more about game boosting. Even so, before you start programming like crazy, it is highly recommended to reserve the same budget for production as for promotion. Due to the saturation of games on Google Play it is extremely difficult to stand out without having a good budget. Before promoting your game, research the market All developers dream of creating the game they have always wanted to do. From a marketing point of view this is a big mistake. It is very important to do a thorough investigation of the type of game and especially the current competition. Find those similar games, look at their number of downloads and if possible find sales data. 1. Submit your game to multiple publishers This tip may seem a bit controversial since signing with a publisher is not an easy decision. A game publisher is usually a successful developer trying to take advantage of the number of players it already has to expand its catalog. Although a publisher takes care of all the promotion of your project, they will also take half of your income. It is also very difficult to close an agreement with someone. Even so, just the fact of teaching it to everyone you can, will allow you to have a very interesting opinion about your development in business terms to know what you have to change before launch. 2. Closed beta and soft launch When you have a well advanced beta, consider the option of doing a closed beta with testers but also with journalists and influencers. Include their changes in your project and you can ensure good reviews when the game is on the market. Look for a cheap market with good metrics of use in games and launch with a little budget only in that market. Measure and rectify everything you can before the global launch. 3. Work your ASO Organic downloads are a must. They allow you to lower your user acquisition cost and are the key to reaching the magic figure of K Factor> 1 moment in which your game goes viral exponentially. A good ASO (app store optimization) strategy will allow you to be above your competitors in the store and will allow you to optimize your user acquisition budget. 4. Submit your game to multiple stores Man does not live on Google alone. There are other Android stores that should not be ignored, such as the Amazon store. 5. Launch social media campaigns: Facebook, Instagram, Messenger ... Currently one of the most effective and economical ways to get users for your application are ads on social networks. From the Facebook Business Manager you have access to a multitude of supports that include the all-powerful Facebook and Instagram and other associated supports. 6. Universal app campaigns The Google equivalent is UACs (Universal App Campaigns). In this case, Google takes all the data from the file that you have uploaded to the store, including keywords and descriptions. You can also use YouTube videos and different creatives for your associated display network. Ads also appear on search, partner search network, and youtube. 7. Ads on display networks There are many display networks and some are specialized in games such as Unity Ads, Chartboost, Ad Colony, Ad Exchange, Live Gamer, Epic Game Ads, etc. Although it should be the first option because the user acquisition cost is usually higher, it is important to try them since you can get a boost at a specific time or find an ideal support. 8. Cross promotions with other games If you have other games on the market, it is very important to advertise your new game to impact the users you already have, cross-promotion. It is a free and very effective way to promote your game. Alternatively you can talk to other developers to exchange users, you can find them in the various game developers associations throughout Europe.
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