A common outcome brands want to see from their influencer marketing campaigns is a growing catalog of content that they can reuse for ads and repost to their own branded social media channels. But repurposing influencer-generated content to be used for stuff like evergreen brand awareness campaigns, social proof, testimonials, lead generation, and syndicated content will extend the utility of IGC and make your influencer campaign – turned – content marketing campaign deliver for months to come.
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Author : The Shelf |
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