Advantages of digital marketing :
Technology is changing quickly and it also has affected consumers’ buying patterns. These are some advantages of digital marketing brings to the consumer:
- In the year 2020 consumers can approach the internet any time from anywhere in the world. And due to the nature of digital marketing consumers can stay updated about any product or service 24/7 times.
- Due to the internet buyers can do various activities like research the company's website, reading the information, purchasing products, etc. This has improved consumers' engagement and improved their experience.
- In traditional marketing, there is little chance that consumers can be manipulated by salespeople, but in digital marketing, consumers get clear and accurate data about any product or service. And the internet gives complete data that clients can depend on and settle on a purchase decision.
- Many different companies encourage their product through digital marketing, so it becomes suitable to differentiate products of the different companies for the buyers. They don't need to visit various retail stores to differentiate products.
- Internet is available 24*7 so there is no condition on time and customers can purchase the product any time.
- Due to the digital channel visitors can share information and characteristics about products or services with others .
- The organization shows the price of items through digital channels and this makes price extremely understood and straightforward for the buyers. The company also changes its prices on any holiday or festival to give additional discounts and is very clear to the consumer.
- In traditional marketing first buyers watch advertisements through posters, TV, or any traditional way and visit a retail outlet to buy them. But in digital marketing when buyers see advertisements they can buy the product right away through digital media.
Disadvantages of digital marketing :
In today’s era digital marketing has many advantages though it has a few disadvantages that are discussed below:
- A competitor can easily copy the digital marketing campaign of others. Brand names or logos can be used to fraud customers.
- If the internet connection is slow or there is a website breakdown, then websites may take too much time to open or the website will show an error message. The customer will not wait much and leave your site.
- In traditional marketing, Buyers can physically touch and feel the products to verify but it is not possible in e-commerce.
- Though India is digitalizing, many Buyers still don't trust the online payment system or don't know how to use online money transfer platforms.
- The absence of trust of the clients due to the enormous number of fakes about virtual improvement. Fair organizations might be influenced since their picture and the notoriety of value can handle harm .
- Digital marketing is extremely relying on the internet/technology which can be likely to mistakes.
- There are many cases when Buyers ordered products through cash on delivery method with no intention of buying using a fake id. This shows a loophole of cash on the delivery method.
These are some benefits and disadvantages of digital marketing. To study more about digital marketing contact areva digital Kochi.Areva digital offers the best digital marketing course in kochi :
About Areva Digital :
Areva Digital provides the advantage of learning digital marketing Course in Kochi from the experienced Industry professionals. Our training program will help you to use digital marketing platforms such as social media, search engine, emails, mobile apps, web platforms and other online marketing channels effectively and reach ideal audience for business promotions, marketing and brand positioning. Main certified courses offered by Areva Digital are Professional Diploma In Digital Marketing, Advanced Course In Online Entrepreneurship, Executive Program In Digital Marketing, Certified SEO, SMM, SEM Training Program & Corporate Training.
For more details visit our website :
https://arevadigital.com/digital-marketing-courses-training-institute-in-kochi/
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