Local SEO is a branch of search engine optimization that focuses on optimizing a website, so it pops up in local search results. It’s of particular importance for brick-and-mortar stores in specific towns, cities, and states as it helps people searching online to find information about businesses, (literally) driving them closer to making a purchase.
Start with Basics
What a patty is to a burger, SEO is to digital marketing and eCommerce stores. It is a multi-step process that entails optimizing your website to rank well on SERPs. This means using specific keywords (words and phrases) that users type into search engines within your website’s content so that when search engines crawl your website, they identify these words and categorize your website as one of importance because it contains answers to users’ queries.
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