Have you ever received a suggestion or advice that you didn’t pay much attention to at first, only to realize later that it would have saved you a bunch of aggravation? Yeah, me too. Today I will be sharing one of those moments with you. Read on to learn exactly what happened and how we got past it.
Last week we launched our subscription service. Its main focus is sharing installation tips, videos and knowledge for our industry. I describe it as continuing education for window treatment professionals. It was really well received and we already have over 50 members signed up!
The original name (as we planned it) was going to be The Nest Community. If you think about it, it makes sense since our logo is represented by an owl which symbolizes wisdom. If you are wondering where I got that from, just go back to your cartoon days remembering all those teachers and professors represented by owls.
Anyway, The Nest Community felt like the perfect name since “nest” is the home of the owl where everyone feels safe. So, off we went with that name! I created a logo, wrote the website pages, created a podcast commercial and even an explanation video about the community.
A few hours after the launch, I had two replies from colleagues concerned that the Nest Community could potentially create a problem for two reasons:
If you own a Nest Thermostat (owned by Google), you already know that there is a Google Nest Community that talks about everything thermostat.
- If one day our window treatment community becomes something “noticeable”, my office could potentially receive a visit from Google’s legal department.
As far as I am concerned, I don’t believe I have the upperhand to force Google to give up on their name. For that reason, less than a week later, our subscription service was renamed to The Wise Community instead.
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