TikTok is popular among Gen Z, and a majority of users open the app to watch funny and entertaining content. Ads that provide entertainment also rank high for “brand love” and “purchase intent” according to TikTok’s internal studies. TikTok has also emerged as a primary search engine for Gen Z, with many users turning to the platform to seek information. Brands need to hone their social search optimization skills to reach potential customers effectively.
https://medium.com/@gutint/why-tiktok-advertising-is-the-hottest-thing-right-now-ab6a84fcf131
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