Before we get into the benefits of using WeChat, we must know what it is. WeChat is a multi-purpose messaging, social media, and mobile payment app developed by the Chinese tech giant Tencent. Launched in 2011, it has grown rapidly and is now available in over 20 languages. Benefits of using WeChat include text and voice messaging, video and audio calls, group chats, Moments (a feature similar to Facebook’s News Feed), WeChat Pay (a mobile payment service), and Mini Programs (third-party apps within the WeChat ecosystem). One more benefit of using WeChat is that it also has a search function that allows users to find people, groups, and official accounts. Read our blog on A DETAILED GUIDE TO LEARN BASIC FACEBOOK MARKETING to understand how you can grow your business through Facebook marketing.
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