Positioning strategy is a crucial component of strategic marketing planning that determines where a business stands in the market and how it should be positioned to attract more customers. By effectively differentiating a brand from its competitors, a well-crafted positioning strategy can have a significant impact on the success and profitability of a business.
https://www.quora.com/profile/Gutint/Positioning-Strategy-Defining-Your-Market-Position-for-Success-Positioning-strategy-is-a-crucial-component-of-strategi-1
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