Marketing For College Students |
Posted: June 28, 2021 |
The value-based marketing approach to marketing is a core tenet of the College's undergraduate program. As a part of that curriculum, Marketing 1 focuses on identifying the target audience and defining their buying needs. As part of that curriculum, Marketing 1 asks students to learn about the elements of marketing; create a marketing plan; develop strategies for building brand identity; and evaluate market opportunities. As you read through this Marketing 1 review, we'll quickly summarize the key topics of this Marketing 1 review, and then we'll move into why Marketing 1 is so important to students during their first few years in college.
As previously mentioned, Marketing 1 is a core curriculum requirement for students who want to pursue a Bachelor's degree in Business Administration or any other business-related field. But Marketing 1 goes beyond just learning about marketing. It instills a sense of responsibility into students. Marketing is not an easy job; it requires a great deal of hard work. You'll be working with others in a collaborative environment - and that's not always a happy environment for most people.
To create a successful marketing plan, you need to understand the value-based nature of marketing. Marketing is "all about" satisfying customer needs. In Marketing 1, you'll learn about the four marketing strategies used by businesses: direct selling, market segmentation, brand identity building, and the attraction and referral process. You'll also learn how to create a marketing plan using these strategies.
Once you learn about the value-based nature of marketing, the College will assign you a marketing plan assignment. This assignment will determine the direction of your Marketing 1 study and whether you will use the strategies in your classes. (Some College courses do not require a marketing plan; check with your course director for specifics.) You'll need to compile a solid marketing plan based upon the information you learned in Marketing 1.
During your Marketing 1 course, you'll learn about some familiar faces in marketing who you might be familiar with. These are: the CEO, the CFO, the COO, and the marketing director. There is one very important person in your marketing plan - you!
If you're like most college students, when it comes time to apply for a job, you have a few choices. If your plan is to get hired as a Marketing Manager or Designer; you might want to submit your Marketing 1 curriculum vitae to various companies, and include a cover letter with a resume. You could also approach a few companies directly and inquire about applying for a position. Both approaches have advantages and disadvantages; it depends on your situation what you choose.
Most students begin their project with the knowledge of Marketing 1, however, once they're hired, they have to go learn another part of the business. For this reason, Marketing 2 is usually recommended to those who are ready to move on from Marketing 1. Marketing 2 includes subjects such as advertising, direct mail, sales, and marketing research. Again, these subjects may be taught at a college, or you may decide to do them yourself online.
While students may need to take a Marketing 1 class, they should also begin building their portfolio of Marketing experiences right away. An effective portfolio consists of three key pieces of data: A portfolio of one's marketing work, a sample of that work, and a story (or examples) of each marketing endeavor. If you can demonstrate that you've done work in which you achieved your goals, that's better than just having a list of jobs. The best resumes (business profiles) tell more than just a story. They show the prospective employer how you think, what you like to do, and why you think that you might be a good fit for their company.
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