How to promote a website |
Posted: May 13, 2021 |
What is the promotion of a website A new website, although it may be perfect in style and content, certainly needs advertising with the use of specially created tools. In fact, many website owners believe that the online launch - or even just a complete restyling - can be enough to increase traffic, create the attention of potential customers and increase sales. Nothing could be more wrong, in fact this is only a first step to which others will have to be added to make it visible, attractive for Google and for Social Networks. But what are the ways and strategies to be implemented to obtain these results? The best ways to promote a new site There are different strategies and ways to promote a website. All together I must have one and only goal: to make yourself known, disseminate information on social networks, position yourself within the search engines and increase traffic as well as sales. The importance of Web Directories We start from a very important concept, namely the Web Directories and their use in the modern technological age. These Web Directories consist of a long list of websites with a very precise internal organization that indicates not only the categories they belong to but also the sub-categories. The sites that are considered to be valid by users are approved and consequently placed in the reference category. From here, the various search engines take as a reference the links of the websites that have been reported in the web directories and carry on the indexing. But be careful, because not all websites are approved, in fact in some cases they can also be trashed in case of useless content, links inserted that do not work properly and descriptions that are fictional. Quality Web Directories are not about spamming, but about having a selection of surfers-approved websites that may have interesting content, high-quality photos, and quality internal / external links. Their mission is to increase popularity within search engines.
SEO Another aspect that should not be underestimated is the Search Engine Optimization simply called SEO. A marketing strategy studied and used is defined in order to obtain visibility within a search engine. The basic concept is that a search engine is able to answer any question. To get an answer, the user types in the search bar some keywords on the topic of interest: after clicking enter, websites appear with content related to that topic. To achieve this, the content was written from an SEO perspective with the use of essential keywords and very long processes that bring results over time. Mobile site It is not one of the ways to promote a new website to be underestimated. In fact, we must think that in 70% of cases users visit a website directly from the Smartphone. In recent times, Google has therefore also evaluated this aspect, or what are the sites that are displayed correctly on mobile? Once the screening is done, these are placed in the first places inviting the user to view sites that can be viewed correctly from the mobile phone. Quality content As anticipated, a site ranks at the top of search engines for its SEO strategy and attention to the use of keywords. It is not enough, because the content that is published must be of high quality. This means that texts or videos must give a concrete answer to the user's question. Not only that, the navigator will have to obtain additional information, so as to further enrich his knowledge. The article full of information, written in correct Italian and without typos, is essential for getting feedback from the public and also from social sharing (with increased traffic). It is also advisable to add a certain diligence in publications, so as not to leave users dry-mouthed but to be able to take the site as an important reference point. Internal links When a user has come to read the X content thanks to the positioning on search engines, how can you make him read the other articles as well? Within the text, it is optimal to place internal links that accompany the reader to the Y or U content. To do this in the best possible way, these links must have a reference keyword.
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