In the rapidly evolving landscape of digital marketing, agencies employ various strategies to generate revenue. By offering a range of services such as advertising campaign management, website design and optimization, social media management, and analytics and reporting, these agencies cater to the diverse needs of their clients. They may also charge a monthly or annual retainer fee for ongoing services and consulting. Moreover, digital marketing firms can earn commissions or performance-based pay from the companies they advertise for, further adding to their revenue streams.
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