How Can Video Accelerate Your Sales Process to Win More Business? |
Posted: October 12, 2021 |
When it comes to choosing the right sales tools for your business strategy, how do you begin? What things do you consider? Well, it depends on the strategy your business follows, plus the goals it aims to achieve. However, you know you have to choose something that your sales team needs. Opt for something that helps deliver the information to the sales rep and the customers accurately. It has to be direct, easy to distribute, and scalable. In the past decades, businesses merely relied on printed materials to serve the purpose. But, these materials end up stacked in offices, loaded with dust. Such A waste! So what other options can you consider? What medium to choose that has all the qualities of being engaging, informative, communicative, easily distributable, and effective? Try video. Using videos for your business is not a very new thing. People have been using videos to promote and grow their businesses for a long time. But, to use the video in the most effective way and make the best out of it, is what brings prosperity to the business. Let's discuss some ways to leverage the benefits of using video for your sales team and reap the benefits. A video is a powerful tool that can be integrated into the entire sales process to:
Companies, be it big or small, first strives towards building a brand name amongst the customers. The challenge of telling their brand story is huge. It involves the following aspects:
You can load all these bullets in a single rifle and shoot your brand campaign in one go with the right medium. Videos serve the purpose effortlessly. If compared to written words, videos can be tenfold more effective. Even consumers prefer watching a video about a product to reading about it. As per 2020 statistics, on average, people spend 16 hours watching online videos per week. But the question is, what sort of videos to use for telling your brand story? Well, it totally depends on the type of your product or service. It can be either of the three: Explainer videos – for providing a compelling overview of your company and products and getting people interested in them. Product demos – a great way to enable the prospects to explore your products. Customer testimonials – helps create credibility among prospects by praising your company.
It is crucial to engage your prospects to convert these leads into sales using a sales enablement video. It is important to note that audiences retain 95% of a message in the form of a video when compared to 10% through reading text. You have to stand out and promote your brand. You must go for video storytelling. Shoot a short video, edit and crop it to personalize it to your company needs, and send it over to the prospects through email or DM. An email integrating a video has 96%. Leveraging video in the sales cycle builds credibility and helps increase your sales outreach.
96% of people prefer watching an explainer video to explore a product or service. Through sales enablement videos you can educate and provide insights to the stakeholders to gain their trust. Effective videos are most likely to be shared by stakeholders inside their organization. Video brings about 1200% more shares than image and text content together. This might help you extend your sales outreach. Video storytelling becomes really a powerful tool for delivering insights to the stakeholders during the discovery phase of the sales process.
Video for sales prospecting helps sales and marketing teams accelerate the sales pipeline. Video can expedite every stage of the sales cycle from the top to the bottom. Everyone inside the sales team faces a common challenge – how to engage prospects. The old-school outreach methods like phone calls and emails are becoming tired and less effective with time. Sales teams nowadays are integrating personalized videos in their email outreach. This significantly increases the open and click rates. Thus, 87% of online marketers prefer video content over any other.
Video triggers our brain to incite action. 59% of executives state that they are more likely to choose video over text if both options are available. During the decision-making process of the stakeholders, an effective video can prove to be really fruitful. The video if curated well, showing your genuine interest in collaborating with them and highlighting how you are going to aid them, makes a valuable and lasting impact on stakeholders. This helps you gain their trust and hold them for long.
Videos help improve the buying experience for the customers, making them cling to your business for their next purchase as well. Their emotional experience during the buying process is a more solid indicator of outcome. It wouldn't be wrong to say, people don't buy your product/ service they buy the experience you give them. Videos pave a way to keep stakeholders engaged with you emotionally and improve the buying experience. It also pushes their instincts to choose you over your competitors much more easily. Wrapping upWell, after the aforementioned, it is needless to conclude how video accelerates your sales process to win more business. It becomes the most effective medium to narrate your brand story. Creating video is a great way to present complex messaging in the simplest possible manner. It opens doors to newer opportunities, allowing you to explore new avenues for growth. So, let's get started!
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