The Global Chili Sauce Market was valued at USD 4,232.7 Million in 2019 and is projected to reach USD 6,824.7 Million by 2027, expanding at a CAGR of 6.5% during the forecast period, from 2020 to 2027. The growth of the market is driven by the increasing consumption of spicy food and the rising popularity of international cuisines. Consumers’ taste is changing with the introduction of new flavors in the market. Additionally, people are experimenting with new flavors and spicy sauces, which in turn, is driving the chili sauce market. The consumers want a variety of tastes thus; they demand new flavors that propel business growth. Furthermore, chili sauce is an affordable and easy method to experiment with food and such factors boost the overall growth of chili sauce market.
Market Introduction Chili sauce is a concentrated or liquefied product that can be poured from a bottle/container. It can be either mixture or homogeneous. It can be used as a condiment or seasoning. The product must be made from a decent quality and hygienic ingredients that are processed and mixed properly to achieve the preferred quality. The product is subjected to a suitable procedure by heat beforehand or after filling in a hermetically closed bottle/container, to avert decomposition.
Chili peppers are assumed to be amongst the most primitive plants cultivated by humans. Their usage can be traced back to the foundation of civilization. Archeological lodgings have found confirmation of chili peppers' existence and consumed as far-off as 7,000 BC. In numerous eras at the earliest, chili peppers were stored domestically.
Market Dynamics Factors influencing consumer behavior Numerous aspects are responsible for influencing consumer behavior such as taste, brands, assorted flavors, lifestyle, age, social factors, cultural trends, societal environment, and psychological factors. Above-mentioned factors influence consumer, which in turn, affects business growth. Moreover, some studies have shown consumer feedback disliking a particular product due to identical products in the market. Consumers prefer differentiated product offerings and this selection demonstrates their requirements, lifestyle, and personalities. Thus, companies analyze consumer behavior to provide appropriate products and utilize these pointers in marketing to attract more customers.
Increasing demand for chili sauce Demand for chili sauce is growing significantly. The growth can be attributed to the escalating popularity of Latin American and Pan Asian cuisine. Along with these other factors such as affordability and variety of tastes further boosts the market growth. Introduction of inventive sauce savors with health advantageous qualities has augmented demand for chili sauce.
Accelerating consumption of frozen and fast foods Accelerating consumption of frozen and fast foods boosts demand for the chili sauce market. The consumption is extensively seen in cities and emerging nations. Additionally, the growing urban population coupled with modernization of logistics and storage facilities are factors that will have a positive impact on the chili sauce market over the forecast period. Cultural interactions and the rising number of emigrants in nations are certain aspects that will propel market growth.
Segmental Outlook
On the basis of types, the Global Chili Sauce Market is segmented as mild chili type, medium chili type, and very chili type. The mild chili type segment is anticipated to expand at a CAGR of around X% during the forecast period, as it is used to add medium-level spice in food which is highly preferred by a large pool of consumers. The very chili type segment is estimated to hold around 1/3rd of the market share in 2020 and is expected to grow significantly during the forecast period. Growth of the segment can be attributed to the increasing popularity of Chinese and Mexican cuisine which needs chili sauce to bring out the spice in the food dish.
Based on Sales Channels, the market is divided into supermarkets/hypermarkets, convenience stores, independent retailers, online sales, and others. The supermarkets/hypermarkets segment accounts for a major share of the market. The preference for choosing supermarkets/hypermarkets for the purchase of groceries is considerable across consumers and this factor is ultimately propelling the sale of chili sauces at these places.
Regional Outlook
In terms of regions, the market is fragmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific region is dominating the market by holding substantial market share and is expected to retain its position throughout the forecast period. The market in Asia Pacific is projected to expand at a significant CAGR during the forecast period driven by rising disposable income and availability of international brands through e-commerce. Moreover, the boom in sales of food products during the pandemic in 2020 is anticipated to create lucrative opportunities during the forecast period. The developed region including Europe and North America are expected to grow significantly during the forecast period due to increasing usage of chili sauce to prepare spicy meals. Also, the high consumption of snack items is boosting demand for various sauces such as chili sauce in these regions.
Competitive Landscape
- Key players in the market include LA COSTENA, Sriracha, Franks Redchilli, Cholula, ABC Extra Pedas, Real Thai, AROY-D, Tabasco, Lao Gan Ma, SHING KEE, and others. These companies are considered as key manufacturers of Chili Sauce based on their revenue, research development (R&D) activities, regional presence, and supply chain management system.
- These players are adopting key strategies such as acquisition, mergers, and geographical expansion for the sale of Chili Sauce.
|