Different Uses for your POS Products |
Posted: November 28, 2016 |
Every store should be using POS products – they’re so cheap and proved to be effective for maximising sales, so why wouldn’t you? There are so many ways that you can utilise your POS items for your business. Here’s a guide on just some of them that might come of use for your business. Products and Promotions One of the most obvious uses of POS products is to advertise products and promotions. Whether you use snap frames in your shop front to advertise a sale, or pavement signs to show off new products to passers-by, it’s a great way to let everyone know what you have in store. You can also use smaller products at the till, such as leaflet holders, to hold brochures or leaflets advertising your products that customers can take away. Branding Creating a memorable brand identity is vital for any business, and POS products can be a great way to help customers to recognise your brand and how you want to be perceived. Have a theme running throughout all the contents of your POS, whether it be a colour scheme or font. Your customers will soon associate these features with your brand, making all your other ads recognisably you. You should also put your logo on all your content for the same reason. The content itself can also be used to build up a brand identity. For example, you can emphasise your stores heritage and values through images and text. Menus and Specials POS products are a must have for anywhere selling food or drink. You can purchase wall mounted menu holders to display at your shop front, allowing customers to view what you serve before they enter, as well as smaller menu holders for each table. These menu holders can be used simply to show all that you serve, or to advertise promotions and deals on food and drink. Out on the street, chalkboards and whiteboards can be placed to advertise daily specials and up-coming events – the ease with which you can change and alter the content makes these products perfect for this use. In-Store Services Pavement signs outside or wall mounted poster cases can be an excellent way to advertise your in-store services. For example, many businesses use pavements signs to show that they have a cash machine indoors. This is a great way to attract people into your store. They may come in just to withdraw some cash and leave with bags of your products! Up-Coming Events Whether it’s a music night, a seasonal sale or an out of store event, you should be using POS products to advertise up-coming events. Pavement signs and poster frames at the front of the shop will attract the attention of passers-by, and snap frames positioned around inside will remind customers of the event. If you have an event without using POS products to advertise, you won’t reach a very wide audience and a lot of your target market may not even know it’s happening. There are a lot more ways that you can use your POS products for your business, but you’d be here all day if we wrote about them all! Consider what your business wants your customers or passers-by to be aware of, and use your products to let them know.
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