Business directory Importance |
Posted: October 4, 2022 |
Great awareness and reach 89.4% of Germans know the brand. One in three used Yellow Pages Business directory products within 12 months.*
Ideal for acquiring new customers According to research, 64% of those who buy from the Yellow Pages are new customers. Compared to Das Telefonbuch and Das Örtliche, the average spend is €939.*
Reliable source of information 95% rate the Yellow Pages as a reliable source of information. For 92% of users it is an important source of information when searching in the region.*
Yellow Pages Benefits On average , users spent EUR 939 on a company after they had found it in the Yellow Pages commercial search. And this order value has increased compared to the previous year, as determined by the current GfK study on the use of directory media. In contrast, those who became customers via a Google search only left 350 euros in store or paid for a service.
This already makes it obvious that a company entry is actually a must. Of course, this applies in particular to the online entry. But even the printed edition is far from obsolete - whether for service providers, retailers, craftsmen, manufacturers or other companies of all sizes. The particular strengths are in the local and regional area.
One of the most popular online portals Yellow Pages has once again received the “ Germany's Best Online Portals ” award. Every year, the German Institute for Service Quality and n-tv want to know from consumers which providers are the most popular. In the survey of more than 43,000 consumers, YelloBusiness directory ranked second in the "business directories" category.
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